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For more than 20 years, the founder Valérie Pulvérail has been evolving in the world of perfumery. From her beginnings in sales, through her teaching in beauty institutes, to managing the marketing and operations in a network of select perfumeries, Valérie has worked behind the scenes as well as on center stage.

In January 2012, aspiring to gain her independence, she gave birth to an ambitious project by creating Le Bistro de la Beauté in Annecy, France, an elegant and friendly space designed around three areas: luxury perfumes, skin care, and makeup. Its uncompromising guiding principles are expertise, counseling, and education. This approach continues to attract more of the most trend-setting brands that are already available in this one-of-a-kind space.

For the past four years, she has taken the time to listen to as well as educate her clients. Valérie has understood that, once they have some education and awareness, clients look above all for long-lasting, rare, and high-quality fragrances. She has met the needs and challenges her clients have proposed by taking a leap of faith and creating her own collection of perfumes.